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Patty Keegan

PATTY KEEGAN, DIRECTOR

One thing I’ve learned: “People love to work out solutions on their own. The best results come when I spend less time talking and more time helping them to ‘do’.

Patty’s mantra is Digital Chameleon’s mantra – ‘learn by doing’.  That’s why, in 2005, having been at the forefront of interactive advertising since its genesis in the early 1990s, she realised there was a need for a digital training solution that put practice before theory.

Digital Chameleon was born; based upon practitioner- led courses and e-learning and with the objective of fast tracking companies into the digital world with a scalable and measurable training solution.

Behind it she put her own impressive experience. Her resume includes roles as media strategist, planner, buyer and interactive director in leading publishing companies and media agencies stretching from Boston to Sydney.

She was the advertising operations manager on the launch of ZDNet, as well as the AT&T Business Network in the US. After three years as Vice President at Carat in Boston, she moved to Sydney to launch Carat Interactive Australia as National Director in 2000.

In 2005, she joined with Australia’s largest online publishers to form the Interactive Advertising Bureau (IAB) and was the General Manager for three years.

And as Digital Chameleon’s leader she has worked with businesses including APN, Suncorp Group, Fairfax Media, Sensis, News Corp, SBS, IKEA and many more.  Along the way she has also been named in B&T’s 40 Biggest Players of Australia’s Digital Age.

Bud Keegan

BUD KEEGAN, CONTENT DIRECTOR

One thing I’ve learned: “There are plenty of solutions to existing customer problems—and usually plenty of people happy to provide them. It is the solution to tomorrow’s problem that most customers really want.”

Bud has gathered his impressive knowledge over two decades and three continents having marketed, managed and sold media in the US, Australia and the Middle East over the last 20 years.

He’s held senior management positions with brands ranging from Forbes Arabia to Australian Mining, not to mention with global leaders such as McGraw-Hill, AH Belo, Reed Business Information and Lexis-Nexis.

Whether launching a new brand or reviving an existing one, he believes the challenge of a media brand stakeholder is how to build on past achievements to create future wins.

To that end, he is now taking his real world experience and using it to develop both face-to-face and e-learning courses that engage with marketing and media professionals.

His approach, like every digital course he creates, is straightforward; to understand client challenges from a bottom-line perspective and ask ‘how can Digital Chameleon help an organisation reach its goals quickly, simply and cost-effectively?’

Jo Johnson

JO JOHNSON, SUBJECT MATTER EXPERT, SALES & CONTENT

One thing I’ve learned: “It’s not what you say, but how you say it that matters most! As a mother, company director, sales person, trainer, marketer and writer, I’ve discovered that it’s not so much what you say or the language you use but the manner and tone in which you say it that will either win you the game or deliver defeat.”

Jo’s experience includes working in advertising sales, recruitment, and creative concepts and marketing in agency land.

Back in 2002, Jo joined realestate.com.au (REA Group) as Web Production Manager.  Her next role was as State Sales Manager, where she uncovered a hole in the sales process and knowledge base of her customers. And so the Knowledge Network was born – a training group designed to inform and instruct real estate agents on the benefits and know-how of online marketing.

Jo then started up another new team at REA – Editorial. She wrote copious amounts about finance, buying and selling, agents, relocation services, renovations and localities. She created videos, blogs, articles, ads, and whitepapers.

Today, in addition to her work with Digital Chameleon, Jo runs her own copywriting and content coaching business, The Content Coach.

TIPHERETH GLORIA

TIPHERETH GLORIA, SUBJECT MATTER EXPERT, SOCIAL MEDIA

One thing I’ve learned: “Using data is an irresistible way of proving your point in social and digital activities. It provides levels of comfort for clients, it supports or proves your theory, and it enables you to give a very clear case for why you are proposing something for a client.  You can also use data for insights about customer opinions, consumer behaviour, demographics, what makes successful content, and pinpoint issues, trends and sentiment.”

After five years of working full time in the social space both agency and client side, Tip moved into working freelance due to demand to share her wide and deep experience. Currently consulting directly to both agencies and clients, Tip has previously worked for a huge range of clients via top global agencies such as M&C Saatchi, Y&R (VML and GPY&R) and Razorfish.

Working in the digital space since 1996, Tip’s experience spans digital strategy, interactive multimedia, digital video, online applications and major website developments.

Tip is the author of a social media marketing and social strategy blog.

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