Who we are

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  Patty Keegan, Director

  Patty Keegan is founder and Director of Digital Chameleon. Patty has over twenty years of experience (both in Australia and overseas), in the publishing and media agency businesses, and has been involved with interactive advertising since it began in the early 1990’s.

  Over the years, Patty's roles have ranged from media strategist/planner/buyer for clients including AOL, to advertising operations manager on the launch of Ziff-Davis sites ZDNet and NetBuyer, as well as the AT&T Business Network in the U.S. After three years as Vice President at Carat in Boston, she relocated to Sydney in 2000, and was responsible for launching Carat Interactive Australia, which she grew and managed for four years as National Director. In this role she worked with clients including St. George Bank, IAG, YUM, Toshiba, Elizabeth Arden, Lion Nathan, Kodak, Volkswagen, Palm, OPSM, EMI, and LG.

  Patty served as Judging Chairperson for the 2005 Internet Awards, and as founding General Manager of the IAB (Interactive Advertising Bureau) in Australia from 2005-2008, chaired the 2007 & 2008 IAB Interactive Advertising Awards. Patty has been included as one of the “40 Biggest Players of Australia’s Digital Age” by B&T magazine, and has a Bachelor of Science degree in Advertising from the University of Texas.  Contact Patty

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  Ally TALBOT, Instructor & Sales Coach

  Ally’s career spans 20 years, the vast majority of it in media / advertising sales and training in the UK and Australia. Commencing in telephones sales, her career progressed to field sales, then to team leader and supervisory roles, followed by a promotion to Advertisement Manager of regional newspaper titles.  Ally was also Group Classified Sales Director of the Mirror Group . Her main focus was always new business development in the direct marketplace where advertisers are looking to generate direct response to their campaigns.

  Prior to her training career in Australia, Ally was Sales Director for News Digital Media, responsible for truelocal.com.au. Responsibilities focused predominantly on the development and implementation of sales strategies, new business and managing the sales teams. Ally headed up the Print / Online integration project looking at integrated sales offerings across Local Newspapers and TrueLocal. This involved developing value propositions across both platforms and different vertical markets, as well as developing the necessary capabilities within the print team – operationally, and in terms of sales skills and online knowledge.

  Prior to working with Digital Chameleon clients, Ally provided sales training courses for media owners such as Reed Business Information, Publishers Australia, Westwick Farrow, and Cumberland Newspapers.  Contact Ally