Transforming buyers and sellers of digital media

Who we are

  • Patty Keegan

    Patty Keegan, Director

    Patty Keegan is founder and Director of Digital Chameleon. Patty has over twenty years of experience (both in Australia and overseas), in the publishing and media agency businesses, and has been involved with interactive advertising since it began in the early 1990’s.

    Over the years, Patty's roles have ranged from media strategist/planner/buyer for clients including AOL, to advertising operations manager on the launch of Ziff-Davis sites ZDNet and NetBuyer, as well as the AT&T Business Network in the U.S. After three years as Vice President at Carat in Boston, she relocated to Sydney in 2000, and was responsible for launching Carat Interactive Australia, which she grew and managed for four years as National Director.

    Patty served as Judging Chairperson for the 2005 Internet Awards, and as founding General Manager of the IAB (Interactive Advertising Bureau) in Australia from 2005-2008, chaired the 2007 & 2008 IAB Interactive Advertising Awards. Patty has been included as one of the “40 Biggest Players of Australia’s Digital Age” by B&T magazine, and has a Bachelor of Science degree in Advertising from the University of Texas.

  • Denise Shrivell

    Denise Shrivell, Instructor & Content Developer

    Denise has been in the advertising industry for over 20 years working in agency media departments in  Sydney and London and senior sales roles for major magazine and newspaper publishers such as News and Fairfax. In 1998, through her role as Business Development Manager, Denise initiated and implemented the first online sales platforms into BRW, Personal Investment and Shares sites.

    In 2000, Denise joined start up web site – Essential Baby (EB) - and was instrumental in developing and implementing strategies and revenue platforms to grow EB into becoming one of the largest independently owned and operated sites in Australia. EB was purchased by Fairfax Digital in Jan 07 with Denise staying as Sales and Marketing Director to ensure smooth transition into Fairfax Digital platforms.

    In addition to working with Digital Chameleon, Denise runs media directory MediaScope  She also writes regular articles on online sales for smartcompany.com.au and produces the fortnightly 'Digital People' Q&A profile for  digitalministry.com.

  • Holly Borbely

    Holly Borbely, Instructor & Content Developer

    Holly Borbely has 12 years publishing and online media experience and has worked exclusively within the digital media landscape since 1999. Her experience includes senior sales roles with Fairfax Digital and NineMSN where she managed a portfolio of agencies and direct partnerships including the Domain Westpac Alliance and one of Australia’s first performance campaigns launched by ING Direct.

     In Europe Holly held the position of Sales & Business Development Manager with analytics start-up IndexTools (recently acquired and renamed Yahoo! Analytics). Holly currently works with Digital Chameleon as well as independently as a ‘digital media head for hire’ providing sales operations and strategy as well as ad product and trade marketing services on a contract basis.

  • Tiffany Piper, Instructional Designer

    A corporate writer since 2002, Tiffany specialises in the creation of business, marketing and training material.

    Her career began with Australian Corporate Writing (ACW), where Tiffany’s consumer-focused projects encompassed everything from product case studies and brochures to website content and packaging for the likes of Epson Australia, Breville and PalmTEQ.

    Tiffany then moved on to The Learning Group (TLG), where she coordinated and wrote marketing materials, before transitioning to the Instructional Design team. Here, Tiffany wrote and project managed training material for financial institutions and government organisations, including Relationships Australia, BT Group and CGU.  Working alongside RWD Technologies, Tiffany was instrumental in the creation of Digital Chameleon’s Introduction to Digital Media courseware.

  • Karen Moloney, Instructional Designer

    Karen Moloney is an Instructional Designer with over 17 years experience in computer based training and elearning.  Originally from the UK, she has lived and worked in Sydney for 10 years, in 2007 founded her business Get Me Learning Resources and in 2009 became a fully fledged Australian Citizen!

    The majority of Karen’s work has been for corporate clients across Europe, Australia and the Asia Pacific Region, including Michael Page International, ASX Perpetual Registrars (now Link Market Services), SAP, Rolls Royce & Colonial First State Property Management.  Her speciality is in designing engaging learning programs using a range of techniques and technologies to appeal to the adult learner.  Karen is collaborating with Digital Chameleon to take our training programs to the next level, providing more flexible learning opportunities in digital media for organisations and individuals alike.