Transforming buyers and sellers of digital media

What we do

We fast track your digital media knowledge and career

Digital Chameleon is a training company that specialises in helping media professionals transition their skills to digital.

Patty Keegan, Digital Chameleon founder and Director, is an experienced practitioner and speaker on the subject of buying and selling digital media, and has addressed audiences from Auckland to Dubai. She has a track record of providing in-house training to some of the largest and well-known media companies in Australia, New Zealand, and beyond.

Known for providing practical, how-to information from un-biased industry experts with more than 25 years combined experience buying and selling online advertising, Digital Chameleon uses flexible, blended learning solutions. This allows us to provide media owners, brand marketers and media agencies with options for up-skilling and transforming their staff, providing a clear ROI.

We make it simple, understandable, practical, and comprehensive

At Digital Chameleon we talk to traditional media professionals in their own language, in terms they can relate to and understand. No techno-babble, no cyber-warpese. We’re not here to impress you, intimidate you, and certainly not mystify you. We’re here to teach you. Our clients tell us it’s a rather refreshing approach!

But what may be even more important is that you’ll be able to use the lessons and techniques you’ve learned immediately. The switch is flipped on. You’re ready to go!

But don’t take our word for it...

"Understanding the digital landscape and how it fits with traditional media is critical for today's marketing, advertising and media companies. Patty's training sessions gave our staff a thorough understanding of online and a solid foundation on which to build their knowledge. The feedback was overwhelmingly positive and I can recommend Patty to anyone who wants to bring their staff up to speed in the digital space."
Matt Tindale
Sales Director - Interactive
Austereo

“Thanks again for taking the time out Patty. The feedback from the team was really positive and a step forward with regards to cross selling Mags/Online.”
Paul Gardiner
Sales Director
ACP Magazines NZ

"Patty is a fantastic resource and has a wealth of knowledge surrounding the online media sales and buying space. Her easy-going nature and sense of humour ensures people respond well to her input and training style. If you've got a sales or media team who need to come up to speed with the online advertising process - I fully recommend Patty Keegan."
Josh Borthwick
Chair - Education Subcommittee
Interactive Advertising Bureau NZ