"There will soon be a massive gap between how we're training and how employees are learning"
Social Learning
I attended the LearnX elearning conference in Sydney last week. Guess what everyone's talking about? Social Media. There seems to be no getting away from it! While the crowd (trainers, Learning & Development managers, instructional designers, etc) was a little more cluey than last year regarding social media, Twitter still seemed a new concept for most.
In fact, I'm at a loss to explain how Twitter has become such a force - if this group, and those that we train are representative of the general population. Most still shake their heads, either never having tried it, or having tried and quit. But that's the subject of another newsletter!
There were some great ideas for including social media in learning programs at LearnX, but what struck me was how many in the Training/L&D community are still living in a pre-social media world. If this keeps up, there will soon be a massive gap between how we're training and how employees are learning. Collaborative, social learning within the workplace is becoming more common, especially among Gen Y's. As one speaker put it - "Here's the dirty little secret for trainers - people are learning without you!" Millenials will be even less impressed by current training programs since they want constant feedback. The best description I heard for social learning was "getting into the cracks between formal training."
Taking this another step, it reminds me of what we always tell clients - that consumers are lightyears ahead of most marketers and many media owners in terms of their use of digital media. But maybe that's how change has to happen - the end users (whether consumers or employees) drive that change. At Digital Chameleon, we're happy to be at the exciting intersection of training and social media. This gives us the opportunity to help media and marketing professionals transition their skills to digital - using the medium they're learning about!
Campaign of note
Starbucks uses social media to get 1 million people into stores in one day!
At Mashable's recent Media Summit, Starbucks revealed that last year's Free Pastry Day promotion drove over 1 million people into stores for free pastry along with the purchase of any beverage until 10:30 am (East Coast, US). Not only did this promotion impact store traffic, it also had a significant effect on internet buzz as well.
During the promotion last July, Starbucks mentions on Twitter were 10x their previous mentions on a typical day. Leading up to the event, Starbuck's Facebook page showed 600,000 confirmed attendees - which snowballed as more people heard about it and signed up. This brand is actively embracing social media. With nearly 8 million Facebook followers, Starbucks was the first company to offer a national Foursquare deal, and is a charter advertiser on Twitter's Promoted Tweets.
Free Coach Training Webinar for New Managers
I fully endorse the importance of learning workplace coaching skills to bring out the best in your staff and encourage you to watch this free Coach Training Lecture to learn basic coaching skills you can begin to use IMMEDIATELY!
If you choose to learn more, my colleague Juliette Robertson is running her next on-line Coach Training from July 19th.,. and has kindly offered my colleagues and clients something extra.
Register by June 30th for the full course and I can arrange for you to receive the bonus “Coach Talk for Managers Tool Kit:" 30 easy Coaching scripts giving you the exact words to use in 30 of the most challenging scenarios that new managers face, PLUS 7x 30 minute in-depth interviews with top Coaches and experts exploring how to position those conversations to ensure they are successful. E-book and MP3 interviews and transcripts are all downloadable products.
Watch this free coach training here and see if a coaching approach will help you manage your staff more effectively. By using this link, I can ensure you receive Juliette’s bonus offer if you choose to do the course.
Thanks for reading, and we'll see you next month
Patty Keegan, Director
Digital Chameleon
www.digitalchameleon.net
|
Click here, or on the image above, to read and subscribe to our blog
Digital Chameleon is a professional development company. We specialise in helping media & marketing professionals transition their skills to digital
Our Digital FastTrack online course has been endorsed by the Media Federation of Australia (MFA). If you're a member, contact us for a discount. Visit the MFA
Digital Chameleon is a sponsor of the Online Retailer conference in Sydney
6-9 July
Follow us on Facebook!
Digital Chameleon has just launched a Facebook page where we post news, links, and interesting articles to keep you updated on the digital media space.
Contact us at:
info@digitalchameleon.net
Phone (612) 9997 4417
www.digitalchameleon.net
LinkedIn
Twitter
Facebook
Digital Chameleon Pty Ltd
Suite 387, 4 Young St
Neutral Bay
Sydney NSW 2089
Australia
|
