Digital media training for media owners
As media owners increasingly become content providers across multiple platforms, it's essential that their salespeople have the knowledge, confidence, and skills to effectively prepare and pitch appropriate online solutions that are as compelling as their "traditional" media solutions.
Our training programs offer these benefits to sales staff at media organisations:
- Confidence to be able to discuss digital media advertising opportunities with agencies and clients
- Knowledge your salespeople can act on right away to increase revenue
- Skills needed in order to remain competitive in the changing media environment
- How-to tips on putting digital media knowledge into practice
Who is it for?
Advertising sales reps, sales management, publishers, marketing and business development staff who sell or support online ad sales - at "traditional" and pure-play online organisations
| What we do | What it means for you | Commercial results |
|---|---|---|
| Digital Chameleon equips your sales team with the information, knowledge and skills to be able to effectively sell online media | Your team will have more confidence and will present more professionally to clients when discussing digital marketing | This will translate to better and more professional proposals and a higher calibre of presentations leading to more sales |
| Digital Chameleon uses real world examples in the training modules to fast track your team's knowledge of the online space | This will provide your team with a fast tracked in-depth understanding of the consumer and competitive landscape | This will enable them to construct truly integrated proposals across online and offline media giving you a competitive edge |
| Digital Chameleon presents an independent view of how consumers and marketers are behaving in the online world -in an entertaining, relevant and engaging way | This will give your team enormous confidence in engaging marketers and agencies with innovative ideas and proposals | Results in increased conversion of proposals, more sales, and a reputation in delivering added value to clients |
| Digital Chameleon offers flexibility in learning through face to face, blended learning or e-learning | You can choose the method of learning that works best for your team, your company and your schedules over the time period that works for you | Your team can fast track their skills and knowledge in the way and timeframe that best matches your company's priorities. |
| Stage of Evolution for Training | Training Modules | Options |
| Digital Fast Track (Knowledge) |
FACE to FACE 1 day Workshop OR 6 weeks X 1 hour Workshops BLENDED LEARNING 8x self-paced online modules AND 6 weeks X 1 hour Workshops ON-DEMAND 8x self-paced online modules |
|
| Digital Explorer (Skills) |
Digital Media Sales
|
½ or Full Day Workshops - Customised content
Includes:
|
| Digital Pioneer (innovation) |
Innovation in digital media sales
|
½ or Full Day Workshops - Customised content
Includes:
|
Coaching options:
Salespeople: Facilitated by a sales coach with experience in print and online ad sales and management.
Senior managers and directors: one-to-one training in digital to get them up to speed quickly
Contact us for more information on coaching
Quotes from some of our course attendees:
The high point of the course for me was...
"To attain a good understanding of the uniqueness and usefulness of digital media in targeting specific audiences and it's potential to grow (especially social media)."
"Understanding more, giving me the confidence to talk about this with clients."
The high point of the course for me was...
"The importance of discerning an advertiser's objectives and applying the right measurements to assess effectiveness."
"Internet is a new platform that can be converted to $ in sales - huge opportunity!!"
"Looking forward to a digital future - doesn't have to be scary."
The hardest thing for me in the training was...
"Accepting that online is a serious competitor now and will be even more so in the future."
"Embracing online when for 25 years I've been in print."