Digital media training for marketers
Digital media is fundamentally changing the way consumers use media and interact with brands. While this change is a challenge for marketers, it is also a significant opportunity for those who embrace it. Our courses provide marketers with the knowledge, skills, and confidence to take advantage of new ways to connect with their customers and target audiences.
Our training programs offer these benefits to marketing staff:
- Confidence to be able to discuss digital media advertising opportunities internally, with agencies and media reps
- Knowledge you need in order to remain competitive
- Understand how consumers are using the web
- Skills to evaluate agency recommendations
- Understand how to plan, buy, implement and measure online campaigns, and how to integrate online into your media mix
Who is is for?
Brand managers, digital marketing managers, campaign managers, e-marketing managers, marketing support staff.
| What we do | What it means for you | Commercial results |
|---|---|---|
| Digital Chameleon equips your marketing team with the information, knowledge and skills to be able to connect with consumers via online marketing | This will give your team members the confidence and capabilities to design and develop truly integrated marketing programmes across the whole mix | You can develop a consistent brand relationship with consumers across all brand mediums (and in the places consumers are consuming media) leading to increased brand relevance and esteem |
| Digital Chameleon training empowers your team with the knowledge to read and understand an online media schedule | Your team will have the confidence and knowledge to know the right questions to ask your media agency at the right time | You will get more out of your agency and increased ROI for all dollars spent |
| Digital Chameleon presents an independent view of how consumers are behaving in the online world and examples of how other marketers are tackling this - in an entertaining, relevant and engaging way | Really understanding consumer behaviour and seeing how other marketers are responding will inspire your team and drive idea generation for how your business can better connect with consumers | Increased innovation and development of more consumer centric marketing activities - which will mean marketing is more effective with a better return for the business. |
| Digital Chameleon offers flexibility in learning through face to face, blended learning or e-learning | You can choose the method of learning that works best for your team, your company and your schedules over the time period that works for you | Your team can fast track their skills and knowledge in the way and timeframe that best matches your company's priorities. |
| Stage of Evolution for Training | Training Modules | Options |
|---|---|---|
| Digital Fast Track (Knowledge) |
FACE to FACE 1 day Workshop OR 6 weeks X 1 hour Workshops BLENDED LEARNING 8x self-paced online modules AND 6 weeks X 1 hour Workshops ON-DEMAND 8x self-paced online modules |
|
| Digital Explorer (Skills) |
Evaluating Digital Media Plans
|
½ or Full Day Workshop
Includes:
Can include:
|
| Digital Pioneer (Innovation) |
Digital Brand Building
|
½ or Full Day Workshop
Includes:
Can include:
|
Coaching options:
Senior managers and directors: one-to-one training in digital to get them up to speed quickly
Contact us for more information on coaching.
Quotes from some of our course attendees:
What were the major strengths of this workshop?
"E-learning modules and relevant resources were great."
"I liked how we had several times for group discussion and practical learning. I'm not so much of a book person so it was great to be able to put things into practice."
The easiest thing for me in the training was...
"Understanding the fit of digital/online as a growing media option."
The high point of the course for me was...
"To attain a good understanding of the uniqueness and usefulness of digital media in targeting specific audiences and it's potential to grow (especially social media)."