Transforming buyers and sellers of digital media

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FastTrack your media buying or selling skills to digital with our online modules

Digital Chameleon’s FastTrack series is made up of eight online modules that  help you transition your media and marketing skills to digital - at your own pace, at your own computer. 

Taken together, the eight modules are the equivalent our full day Introduction to Digital Media course - which you’ll have access to for 90 days. Or, you can subscribe to individual modules, each with 30-day access.

Who is it for?

Marketers and agency staff who need to know how to develop, manage, and track the performance of online advertising campaigns. Advertising sales reps, sales management, publishers, marketing, and business development staff who sell or support online ad sales.

What will you gain?

You’ll gain confidence in discussing, preparing, and evaluating digital media options and recommendations.  You’ll be better equipped to approach integrated programs. You’ll be more confident discussing online options without having a “digital expert” in the room. You’ll be skilled in the fastest growing media sector.

Expert instruction - you get the benefit of our experience, condensed into the equivalent of a full day course

Digital Chameleon has trained thousands of media professionals via face-to-face training, and we’ve worked with an instructional designer to bring our courses to you via the medium we’re teaching you about! 

We’re practitioners, providing practical, how-to information.  We’ve packed over 15 years of interactive media experience into the equivalent of a full day course.  We know how hard it is to work full-time and commit to attending a long-term course at night, over a number of weeks.  That’s why we’ve developed an option that provides the information in a format that you control - you can review the courses at work, at home, or wherever you have internet access, for whatever amount of time you have.

We’ve boiled the information down to the essentials that you’ll need to gain confidence, and develop your own digital survival skills, propelling you into the next stage of your career.  Read more about us.

What’s covered in DIgital FastTrack?

The full Introduction to Digital Media course includes the eight online modules listed below (subscribe to each separately, or to the entire set at a substantial discount):

  1. Pre-Course Overview - a snapshot of each of the topics covered in the full Introduction to Digital Media course
  2. Buying & selling digital media - understanding the process and players
  3. Audience measurement - identifying ways to quantify online audiences
  4. Campaign objectives - matching results to the brief
  5. Display advertising - more than banners & buttons
  6. Search - the connector
  7. Social media - from passive to active control
  8. Campaign measurement - delivering on objectives

What you get with each module:

  • Specific learning objectives
  • Key takeaways
  • A printable ebook
  • Resource bank including links and pdf’s
  • Glossary of key terms
  • Hands-on exercises and quizzes designed around the learning objectives
  • Experiential learning - which you can’t always get in face-to-face classes
  • Collaboration via our social learning network
  • 30-day access if you subscribe to individual modules; 90-day access to the full set of modules

Social learning component

If you take the courses on your own, you’ll have the option to be part of our social learning network.   Each course includes a social networking component where learners can collaborate and discuss topics and exercises with others taking the course. You’ll have access to a facilitator, and can ask questions.  We believe people learn a lot from each other, and our network not only enables collaborative learning, but also gives learners working experience with a social networking tool.

All the content of a face-to-face course, plus much more!

You get the equivalent of a full-day course plus additional resources, exercises, access to instructors, and experiential learning - all in your own time, at your own desk!

All the content of a face-to-face course - at a considerable discount!

Because there are no travel, venue, or equipment costs, we can afford to bring these online modules to you at a substantial discount. 

Cost for our full-day face-to-face seminar is AUD$695 per person.  The price for the equivalent Digital FastTrack course taken online is only AUD$495 per person - with links, reference materials, glossary, exercises, social learning network, and 90 days to take, review, and refer back to the course.