Digital FastTrack on-demand internet media and marketing course
Digital FastTrack's Introduction to Digital Media course
Introduction to Digital Media is designed for buyers and sellers of digital media – marketers, agencies, and media organisations. The content is applicable for traditional media professionals, as well as entry-level staff at pure-play online publishers and interactive agencies.
The course has been developed over five years of training top media organisations across Australia and New Zealand. Designed by practitioners, providing practical, how-to information. We’ve packed over 15 years of interactive media experience into the equivalent of a full day course.
We know how hard it is to work full-time and commit to attending a long-term course. That’s why we’ve developed an option that provides the information in a format that you control – you can review the courses at work, at home, or wherever you have internet access, for whatever amount of time you have. And you’ll have 90 days to do it!
Topics covered in the Introduction to Digital Media course:
note: the links below will take you through to descriptions of the individual modules making up the full course
- Series Overview - a snapshot of each of the topics covered in the full Introduction to Digital Media course
- Buying & selling digital media - understanding the process and players
- Audience measurement - identifying ways to quantify online audiences
- Campaign objectives - matching results to the brief
- Display advertising - more than banners & buttons
- Search - the connector
- Social media - from passive to active control
- Campaign measurement - delivering on objectives
At the end of this course you will be able to:
- Confidently discuss and explain common digital media advertising terms, trends, and concepts
- Describe how buying or selling digital media is different from other media channels
- Identify online advertising buying and audience measurement metrics
- Understand online advertising pricing models and the range of options for branding and performance campaigns
- Describe the variety of online display platforms and ad formats
- Explain how display advertising can satisfy branding as well as direct response objectives
- Describe how online campaigns are measured and the importance of tying measurement to campaign objectives
- Recognise the tools and process involved in implementing a campaign measurement strategy
- Describe how search engines work and the differences between paid and organic search
- Explain how search and display advertising support each other
- Describe the main social media platforms
- Discuss the challenges and opportunities for marketers around social media
What you get with this course:
- Specific learning objectives for each of the eight modules/topics
- Key takeaways for each module
- A printable ebook for note-taking and future reference with each module
- Resource bank including links and pdf’s based on the course content
- Glossary of key terms
- Hands-on exercises and quizzes designed around the learning objectives
- Experiential learning via links and activities within a safe environment
- Collaboration via our social learning network
- 90-day subscription to the full course. You may review and refer to it as often as you want within the 90-day period. The modules each take approximately one hour to complete (depending on the activities/resources you choose to explore).
What you need to view the module:
Flash Player 6.0.79 or later – download the latest version here.
You'll also need one of the following browsers:
Windows
- Internet Explorer 6 and later
- Firefox 1.x and later
- Safari 3
- Google Chrome
- Opera 9.5
Macintosh
- Firefox 1.x and later,
- Safari 3
Linux
- Firefox 1.x
