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Digital FastTrack on-demand internet media and marketing course

Digital FastTrack's Display Advertising:
more than banners and buttons

Learning Objectives for this on-demand digital media training module

At the end of this module you will be able to:

• Identify standard online display advertising formats
• Describe the variety of display platforms
• Explain how display advertising can satisfy branding, as well as direct response objectives, as well as support search advertising

 

Online display advertising is often referred to as simply "banners and buttons" but, as you'll see, it's a whole lot more.

Online display provides advertisers with an exciting palette, where they can run rich interactive ads, video, integrated sponsorships, branding as well as direct response campaigns.

Printed pages are not the best place to experience innovative online advertising, but this online module will enable you to have a look at the latest examples of what's possible with online display advertising. We'll look at display platforms such as video, widgets, gadgets, sponsorships, games, email, mobile. You'll get to see examples of rich media such as OTPs, synchronised ad units, skins, polite banners, and effective use of data capture within display advertising units.

Topics include:

• Online display advertising is more than direct response
• Standard ad formats – web, mobile
• Rich media examples
• What doesn’t work?
• Display ad platforms
• Video
• Sponsorship
• Widgets, gadgets,
• Games
• Email
• Mobile
• Capabilities of display
• The consumer exposure experience
• Increasing brand metrics
• Supporting search efforts

Digital Chameleon's FastTrack series is made up of eight on-demand digital media and marketing training modules that help you transition your media and marketing skills to digital - taken online, at your own pace, at your own computer. 

Taken together, the eight modules are the equivalent our full day Introduction to Digital Media course - which you'll have access to for 90 days. Or, you can subscribe to individual modules, each with 30-day access.

Is Digital FastTrack right for you?

It's for marketers and agency staff who need to know how to develop, manage, and track the performance of internet marketing and online advertising campaigns. Advertising sales reps, sales management, publishers, marketing, and business development staff who sell or support online ad sales. Whether you're transitioning a current role, or looking to develop a career in the fast growing digital media and marketing sector, Digital FastTrack is your first step.

What will you gain?

With our digital media and marketing training courses, you'll gain confidence in discussing, preparing, and evaluating digital media options and recommendations.  You'll be better equipped to approach integrated programs. You'll be more confident discussing online options without having a "digital expert" in the room. You'll be skilled in the fastest growing media sector