Digital FastTrack on-demand internet media and marketing course
Digital FastTrack's Campaign Measurement: delivering on objectives
Learning Objectives for this digital media training module
At this end of this module you will be able to:
- Describe the concept of adserving and how it is used in online campaigns
- Recognise the tools and process involved in implementing a measurement strategy
- Explain the importance of tracking and optimising based on campaign objectives
One of the benefits of the web as an advertising medium is its accountability. This module will show you how to get beyond clickthrough rates and standard measures to metrics that are meaningful based on campaign objectives. This can be achieved by following a specific process for implementing a measurement strategy.
The steps for developing an online campaign measurement strategy include:
- Develop campaign objectives
- Determine KPI's
- Understand what can realistically be measured
- Implement tracking codes (adserving & client site)
- Build a reporting scorecard
- Optimise and analyse
This module will take you through each of the steps of this process including publisher and third-party adserving, tracking tags and research tools.
Topics include:
- Determine objectives
- Develop KPIs
- Develop realistic measures
- Implementing tracking codes
- Build reporting scorecards
- Establishing benchmarks
Digital Chameleon's FastTrack series is made up of eight on-demand digital media and marketing training modules that help you transition your media and marketing skills to digital - taken online, at your own pace, at your own computer.
Taken together, the eight modules are the equivalent our full day Introduction to Digital Media course - which you'll have access to for 90 days. Or, you can subscribe to individual modules, each with 30-day access.
Is Digital FastTrack right for you?
It's for marketers and agency staff who need to know how to develop, manage, and track the performance of internet marketing and online advertising campaigns. Advertising sales reps, sales management, publishers, marketing, and business development staff who sell or support online ad sales. Whether you're transitioning a current role, or looking to develop a career in the fast growing digital media and marketing sector, Digital FastTrack is your first step.
What will you gain?
With our digital media and marketing training courses, you'll gain confidence in discussing, preparing, and evaluating digital media options and recommendations. You'll be better equipped to approach integrated programs. You'll be more confident discussing online options without having a "digital expert" in the room. You'll be skilled in the fastest growing media sector.
Watch a video introduction of Digital FastTrack's on-demand Campaign Measurement module.
What you get with this module:
- Specific learning objectives
- Key takeaways
- A printable ebook leavebehind
- Resource bank including links & pdfs
- Glossary of key terms
- Hands-on exercises and quizzes
- Experiential learning
- Collaboration via our social learning network
What you need to view the module:
Flash Player 6.0.79 or later – download the latest version here.
You'll also need one of the following browsers:
Windows
- Internet Explorer 6 and later
- Firefox 1.x and later
- Safari 3
- Google Chrome
- Opera 9.5
Macintosh
- Firefox 1.x and later,
- Safari 3
Linux
- Firefox 1.x
The module is fully narrated so you may want to use earphones
