PATTY KEEGAN, MANAGING DIRECTOR
One thing I’ve learned: “People love to work out solutions on their own. The best results come when I spend less time talking and more time helping them to ‘do’.”
Patty’s mantra is Digital Chameleon’s mantra – ‘learn by doing’. That’s why, in 2005, having been at the forefront of interactive advertising since its genesis in the early 1990s, she realised there was a need for a digital training solution that put practice before theory.
Digital Chameleon was born; based upon practitioner- led courses and e-learning and with the objective of fast tracking companies into the digital world with a scalable and affordable training solution.
Behind it she put her own impressive experience. Her resume includes roles as media strategist, planner, buyer and interactive director in leading publishing companies and media agencies stretching from Boston to Sydney.
She was the advertising operations manager on the launch of Ziff-Davis sites ZDNet and NetBuyer, as well as the AT&T Business Network in the US. After three years as Vice President at Carat in Boston, she was then transferred to head up the new Carat Interactive Australia as National Director in 2000.
Over the years she has worked with clients including St. George Bank, IAG, YUM, Toshiba, Elizabeth Arden, Lion Nathan, Kodak, Volkswagen, Palm, OPSM, EMI, and LG.
In 2005, she joined with Australia's largest online publishers to form the Interactive Advertising Bureau (IAB) and was the General Manager for three years.
And as Digital Chameleon’s head trainer she has worked alongside businesses such as APN, NewsLifeMedia, Fairfax Media, Sensis, News Ltd, SBS and many more.
Along the way she has also been named in B&T’s 40 Biggest Players of Australia’s Digital Age.
BUD KEEGAN, CONTENT DIRECTOR
One thing I’ve learned: “There are plenty of solutions to existing customer problems—and usually plenty of people happy to provide them. It is the solution to tomorrow’s problem that most customers really want.”
Bud has gathered his impressive knowledge over two decades and three continents having marketed, managed and sold media in the US, Australia and the Middle East over the last 20 years.
He’s held senior management positions with brands ranging from Forbes Arabia to Australian Mining, not to mention with global leaders such as McGraw-Hill, AH Belo, Reed Business Information and Lexis-Nexis.
Whether launching a new brand or reviving an existing one, he believes the challenge of a media brand stakeholder is how to build on past achievements to create future wins.
To that end, he is now taking his real world experience and using it to develop both face-to-face and e-learning courses that engage with marketing and media professionals.
His approach, like every digital course he creates, is straightforward; to understand client challenges from a bottom-line perspective and ask ‘how can Digital Chameleon help an organisation reach its goals quickly, simply and cost-effectively?’
ALLY TALBOT, SUBJECT MATTER EXPERT, ADVERTISING/SALES
One thing I’ve learned: “Lack of confidence kills many a great opportunity and significantly impacts activity and results.. Communicating confidently is the key to success. If you can’t articulate effectively internally, there is no way you can talk effectively to clients"
Ally joined Digital Chameleon in 2010 to focus on developing online advertising and sales training.
A hugely experienced sales and leadership trainer specialising in media -Ally has provided courses to companies such as News Ltd, Publishers Australia, Asteron, Suncorp, Reed Business Information, Westwick Farrow and Cumberland Newspapers,.
Like all the Digital Chameleon trainers, Ally has learned from the bottom up, giving her a hands-on knowledge of the challenges faced by sales and marketing teams every day.
Her career spans 20 years in the UK and Australia firstly in direct sales roles in telephone and field sales, then as Group Classified Sales Director of the UK Mirror Group.
Shortly after moving to Sydney to work in radio and magazines, she was appointed Sales Director for News Digital Media’s truelocal.com.au. It was in this role that she headed up a project to develop integrated advertising packages across print and online. This involved both developing product offerings and building the capabilities and skills required within the sales teams.
JO JOHNSON, SUBJECT MATTER EXPERT, SALES & CONTENT
One thing I’ve learned: “It’s not what you say, but how you say it that matters most! As a mother, company director, sales person, trainer, marketer and writer, I’ve discovered that it’s not so much what you say or the language you use but the manner and tone in which you say it that will either win you the game or deliver defeat."
Jo's experience includes working in advertising sales, recruitment, and creative concepts and marketing in agency land. Given the size of the agency, once the clients were won, she changed outfits and became project manager, account manager and writer.
Lured away by a clever recruiter, Jo joined realestate.com.au (REA Group) in 2002 as Web Production Manager. Her next role was as State Sales Manager, responsible for selling advertising products on realestate.com.au. At this time she uncovered a hole in the sales process and knowledge base of her customers. And so the Knowledge Network was born; a training group designed to inform and instruct real estate agents on the benefits and know-how of online marketing.
She handed the reins of the Knowledge Network seminars over to the State Managers, and started up another new team at REA – Editorial. She wrote copious amounts about finance, buying and selling, agents, relocation services, renovations and localities. And then enlisted others to write. She created videos, blogs, articles, ads, whitepapers. She developed a voice for REA, a style, and an attitude.
Today, in addition to her work with Digital Chameleon, Jo runs her own content marketing consulting business, How You Say It.
TIPHERETH GLORIA, SUBJECT MATTER EXPERT, SOCIAL MEDIA
One thing I’ve learned: “Using data is an irresistible way of proving your point in social and digital activities. It provides levels of comfort for clients, it supports or proves your theory, and it enables you to give a very clear case for why you are proposing something for a client. You can also use data for insights about customer opinions, consumer behaviour, demographics, what makes successful content, and pinpoint issues, trends and sentiment."
After five years of working full time in the social space both agency and client side, Tip has moved into working freelance due to demand to share her wide and deep experience. Currently consulting directly to both agencies and clients, Tip has previously worked for a huge range of clients via top global agencies such as M&C Saatchi, Y&R (VML and GPY&R) and Razorfish.
Social media influence-marketing campaigns Tip has set-up or worked on:
Finance: Commonwealth Bank, CommSec, Aussie Home Loans and BT Financial Group, working on both B2C and B2B brands across the group
Telecommunications & Television: Optus, Channel 9
FMCG: Steggles, Pepsi Australia
Health & Beauty: Colgate, Revlon, L’Occitane En Provence
QSR: Pizza Hut
Technology: Microsoft Australia, LG Australia
Government and NFP: NSW Government, the Australian Defence Force, and World Vision
Working in the digital space since 1996, Tip’s experience spans digital strategy, interactive multimedia, digital video, online applications and major website developments.
Tip is the author of www.digitaltip.com.au; a social media marketing and social strategy blog.
ROB MARSTON, SUBJECT MATTER EXPERT, MOBILE
One thing I’ve learned: “...is that waiting to start until you have all the answers frequently means you never start at all. As the old saying goes 'fortune favours the brave,' and this has been demonstrated time and time again with smaller, nimble, 'daredevil' companies capitalising on new opportunities. Larger, more process-oriented businesses pay a much higher 'entry fee' to get on board after they have failed to act."
Rob Marston is one of Australia’s most eminent thought leaders in the mobile advertising space. A true digital native, Marston taught MBA students about the ‘Information Superhighway’ back in 1996 at Durham University Business School, and he launched global leading recruitment website Monster.com in the UK, where he web-enabled businesses recruitment processes as well as created Monster's first career portal exclusively for public sector.
In early 2005, after relocating to Australia, Marston worked in search engine marketing for 24/7 Real Media (a WPP company). He then created a new nationwide search division at leading media agency Starcom MediaVest, working brands such as General Motors, BankWest, Sportsbet, Samsung and Sony.
The next logical stop for someone who loves being at the font of nascent advertising technology was mobile and launched InMobi into the Australian and NZ market in 2010. Having uncovered his true passion for mobile and wanting to expand beyond an ad network, he launched Zeus Unwired, a specialist boutique mobile agency working with large brands such as Yahoo, Domain, Subaru, Samsung and Westfield on mobilising their advertising.
- 1. The first step is recognising your team has a digital skills gap. It's time to bridge that gap and make digital an essential asset.
- 2. You brief us – so we understand your business challenges, desired outcome and the ROI you need.
- 3. We assess your team – testing existing confidence and skill levels so we can customise your solution.
- 4. E-learning enrolment– we enrol your team into relevant modules and track their progress.
- 5. Face-to-face workshop – our experts apply the e-learning theory to real world scenarios.
- 6. Evaluation – we measure and report against your original ROI expectations.
- 7. Continuous learning – build on your investment by incorporating coursework into induction programs, and create a virtual online learning centre.