Digital Chameleon Blog

2010 Will be Brighter Year for Advertising

Sunday, January 31, 2010

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Digital defies downturn

Wednesday, May 20, 2009

The Australian Interactive Media Industry Association (AIMIA) in conjunction with Hyro and IBM have released an update to the AIMIA Digital Services Index. The survey was done in April and measures investing intentions across 145 companies and government agencies. More

Getting beyond the hand-wringing at 37th Magazine Congress

Monday, May 11, 2009

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First quarter online ad spend up year-on-year

Sunday, May 10, 2009

However, I'd like to focus on the positive, which is that year-on-year spending was up 14% - yet again delivering the biggest first-quarter spend in IAB Australia's history - from $385 million in Q1 08 to $440 million in Q1 '09. This is significant for a quarter where everyone seemed to be sitting on their hands in the business world. More

2008 online ad spend in U.S. remains strong

Saturday, May 09, 2009

Despite the overall economic climate in the US, online ad spend continued to grow in 2008 (by 10.6%) with even the fourth quarter showing an increase. Total spend of US$23billion shows strong performance in an ad industry which saw an overall decrease of 2.6% last year. Retail, financial services, computers and automotive remained the top spenders, with consumer packaged goods (fmcg) increasing its spend by 60% from 2007, More

Australian online ad spend grew 27% in '08

Wednesday, February 11, 2009

IAB Australia CEO Paul Fisher on Sky News from jo rapisardi on Vimeo.

The December numbers are out, showing a 27% year-on-year increase in online ad expenditure for 2008 - totaling $1.7 billion. While this is less than 2007's 34% YOY increase, it continues to be strong growth nonetheless. General display advertising has held onto its 27% share from calendar year '07-'08. Classifieds lost one point to Search YOY. In 2008, Classifieds has 26%, and Search comes in with 47% share of spend.

Total spend for the fourth quarter was $462 million, the largest fourth-quarter recorded. Both display and search categories saw an increase in Q4 over Q3, with classifieds showing a decrease for the quarter. Finance, Computers & Communications, and Motor Vehicle sectors remained the top spenders in the general display category. While Finance increased its market share of the the general display category from Q3 to Q4, Computers & Comms and Motor Vehicle verticals each saw a decrease in share of spend from Q3 to Q4.

Download the full report on the IAB Australia site

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