Digital Chameleon Blog
Group buying sites harness the power of social commerce
Wednesday, March 02, 2011
US group buying site Groupon launched in Australia last week as Stardeals, entering a market already active in group buying with players such as Nine Entertainment Company’s Spreets and Cudo, owned by Yahoo!7. If you’re not sure how hot this segment of the online market is – Facebook and Google are expected to launch initiatives in this sector, as the margins are significantly higher than their current online advertising products. In fact, it was rumoured that Google attempted to buy Groupon back in December for several billion US dollars. More
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More art, less science needed in online advertising
Tuesday, March 17, 2009
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