Digital Chameleon Blog
What's web 2.0?
Wednesday, November 10, 2010
Let's take an example. When I went to school, we had to go to the library and take the encyclopaedia off the shelf to do our research. When the web came along, the encyclopaedia companies knew they needed to be "online," so they took their volumes of content, put it into html, and published it.
The problem was that it was one-dimensional and users couldn't do much with it except read it. Web 2.0 comes along and makes possible a quantum shift between the monologue of Web 1.0 and the idea that the web provides a network of connected intelligence that we can harness to create new things. So, in the Web 2.0 world, the encyclopaedia becomes a creation of all the contributors across the network - and becomes Wikipedia. A complete shift in thinking and possibilities made possible through technology.
The problem was that it was one-dimensional and users couldn't do much with it except read it. Web 2.0 comes along and makes possible a quantum shift between the monologue of Web 1.0 and the idea that the web provides a network of connected intelligence that we can harness to create new things. So, in the Web 2.0 world, the encyclopaedia becomes a creation of all the contributors across the network - and becomes Wikipedia. A complete shift in thinking and possibilities made possible through technology.
Subscribe with RSS. Keep up to date with latest news
Recent Posts
- New blog - "Digital Media Training"
- Facebook videoconferencing
- Upping the ante in the social media wars
- First looks at Google+
- Best practice Facebook pages for Beauty brands
- Building your business with Facebook pages
- Social media brings Barbie and Ken together again!
- A new way to view your social media
- Group buying sites harness the power of social commerce
- Engaging with Beauty Consumers Online
Tags
- ad spend (5)
- adserving (1)
- agency (6)
- AIMIA (1)
- blogs (1)
- brand (6)
- creative (3)
- display (2)
- ecommerce (1)
- economy (9)
- elearning (2)
- Facebook (1)
- informal learning (1)
- internet (2)
- iPad (2)
- magazines (19)
- marketer (22)
- measurement (11)
- media (12)
- media buying (4)
- media sales (8)
- mobile (2)
- networks (1)
- newspapers (10)
- paid content (1)
- performance (2)
- publishers (18)
- research (8)
- retail (2)
- search (4)
- SME (3)
- social learning (2)
- social media (43)
- social media, brand, marketer (1)
- standards (2)
- strategy (2)
- targeting (2)
- tracking (3)
- training (7)
- trends (5)
- TV (2)
- twitter (13)
- viral (2)
Comments
Post has no comments.