Is your staff skilled up for digital?

Digital Chameleon Blog

Is your staff skilled up for digital?

Wednesday, June 23, 2010

DIgital is still growing and shows no sign of stopping. Media owners and agencies are sorting the integration of digital with other media platforms. While many companies "trimmed" training budgets during the GFC, equipping your staff with the knowledge they need to adapt to the ongoing changes in media and marketing (and their jobs) goes beyond typical training. We're not talking about another Time Management course that no one has the time to attend. We're talking about the strategic cultural and organisational shift that has to take place in your business in order to compete moving forward.

Equipping your staff with digital knowledge and skills is a prerequisite to making that shift. An HR director at a global agency group recently told me that ALL of their traininig budget for the next year would be spent on digital. We're well beyond the resistence phase, surely you see the writing on the wall by now?