The interactive advertising industry in Australia continues to debate the auto-refresh issue. 
Mumbrella reports today that the IAB and MFA continue their dance.  Apparently the IAB measurement committee meets tomorrow to discuss a request from the MFA to require more information on which sites use auto-refresh.

The most interesting part of the piece was the experiment by Australian Anthill - they initiated auto-refresh on their pages for two weeks and found that their page impressions increased by 400% and their "engagement" metrics went through the roof.  Since advertisers are buying ad "impressions," this means in many cases they are paying for impressions that aren't generated by users.  It's increasingly important that buyers and sellers are adequately skilled and understand the terminology around online advertising.

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