Digital Chameleon Blog
Nielsen launches upgraded NetView panel
Thursday, August 27, 2009
In its first step toward a standard currency for online, Nielsen has unveiled a new and improved Netview panel in Australia. The process started two years ago when the IAB started the conversation and since then Nielsen has responded to the industry and has been working with the IAB and MFA on the road to a standard currency that has wide industry support. More
Magazines Making Good Use of Social Media
Tuesday, July 14, 2009
I just read an Advertising Age article lambasting agencies for not practicing what they preach in terms of social networking. The example was around agencies not Twittering, but selling clients on the benefits of using Twitter. The article generated lots of comments - many said that rather than starting a "corporate" Twitter account with no real personality, more agencies were encouraging employees to Twitter and build the company's profile based on the relationships its people generate on Twitter. More
Buzz Media gives OKMagazine.com more functionality
Monday, July 13, 2009
OK! magazine has relaunched its website,working with celebrity news and social network Buzz Media. Are you a "super chameleon"?
Thursday, June 25, 2009
Dell's made $3million on Twitter... so far
Saturday, June 20, 2009
Recent Posts
- New blog - "Digital Media Training"
- Facebook videoconferencing
- Upping the ante in the social media wars
- First looks at Google+
- Best practice Facebook pages for Beauty brands
- Building your business with Facebook pages
- Social media brings Barbie and Ken together again!
- A new way to view your social media
- Group buying sites harness the power of social commerce
- Engaging with Beauty Consumers Online
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