Digital Chameleon Blog

Is your staff skilled up for digital?

Wednesday, June 23, 2010

DIgital is still growing and shows no sign of stopping. Media owners and agencies are sorting the integration of digital with other media platforms.  While many companies "trimmed" training budgets during the GFC, equipping your staff with the knowledge they need to adapt to the ongoing changes in media and marketing (and their jobs) goes beyond typical training.  We're not talking about another Time Management course that no one has the time to attend.  We're talking about the strategic cultural and organisational shift that has to take place in your business in order to compete moving forward.  More

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Should we be looking beyond media for good online salespeople?

Wednesday, June 16, 2010

t’s a fairly easy step forward for a media professional (whether seller or buyer) to add digital to their skillset More

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We surf the internet. We swim in magazines

Tuesday, June 15, 2010

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What should an interactive magazine be?

Wednesday, June 09, 2010

"Interactive magazines are designed to compete for the attention of online readers, not print readers." More

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Magazines get aggressive

Tuesday, June 08, 2010

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What is media any more?

Wednesday, June 02, 2010

Are we so uncertain about what media is now because we can't figure out how to sell effective advertising on all of it anymore? More

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The Australian launches digital edition for iPad

Friday, May 28, 2010

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Social media can work for any size business

Tuesday, May 11, 2010

Listen to an interview with Erik Qualman More

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World-of-mouth

Thursday, May 06, 2010

Citibank survey More

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NYT says a quarter of ad revenues coming from digital

Tuesday, May 04, 2010

dropped 12 percent More

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