Digital Chameleon Blog
Challenges of buying and selling digital media
Wednesday, August 11, 2010
Your social media program should have clear objectives
Tuesday, August 10, 2010
I'm sharing my latest column for Beauty Directory with you here - More
Online audience measurement - it's apples and oranges
Wednesday, August 04, 2010
As accountable as the online medium is - there is currently no industry standard for measuring size of audience or “reach” or the online equivalent of a “TARP,” “GRP,” “circulation,” etc. While most will agree that all media measurement systems are flawed in some way, the traditional media have at least agreed on what their mode of measurement is. While there are some who believe the online/digital medium shouldn’t try to retrofit itself into a comparison with existing (flawed) offline metrics, others believe online/digital won’t see its full potential as an advertising medium until advertisers can compare it alongside other channels they’re familiar with. More
Conde Nast transforms itself
Tuesday, August 03, 2010
Tips for planning a social media strategy
Wednesday, July 21, 2010
I've started a monthly column for Beautydirectory.com and will share the first one with you here: More
Accountable AND sustainable
Wednesday, July 14, 2010
We hear a lot about "the flight to accountability," and the benefits of the online medium for advertisers. Many of our clients are selling cross-platform solutions – i.e. a newspaper, magazine, TV, radio brand as an integrated solution. How often we are asked the question, “How do we compete with the performance networks?” The answer is you don’t. More
Do you know who you're selling?
Wednesday, July 07, 2010
Do you know your audience?
If you’re selling a cross-platform brand, can you articulate the
differences between your online/offline audiences? Are they different
people? How many of them consume all of your products v. simply via one
channel? How do they use the different channels? Do the demographics
skew differently for your online v. print Entertainment sections? Have
you gone beyond demographics online to understand the psychographics
(or at least the interests and behaviours) of your audience? More
Friction between online advertising buyers and sellers
Wednesday, June 30, 2010
Something troubling that we're seeing in our training sessions is increased annoyance on the part of online media sales reps with agencies – almost to the point of animosity. It seems to come from frustration, and not understanding how to work with agencies due to cumbersome structural issues on both sides. And I know the agency side has its issues with reps as well. More
Recent Posts
- New blog - "Digital Media Training"
- Facebook videoconferencing
- Upping the ante in the social media wars
- First looks at Google+
- Best practice Facebook pages for Beauty brands
- Building your business with Facebook pages
- Social media brings Barbie and Ken together again!
- A new way to view your social media
- Group buying sites harness the power of social commerce
- Engaging with Beauty Consumers Online
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