Digital Chameleon Blog
Why online isn't "a waste of time"for retail
Wednesday, March 11, 2009
Educate on the "how," not the "why"
Tuesday, March 10, 2009
Web overlay site leverages brand's existing communities
Saturday, March 07, 2009
"Numbers you can trust"
Friday, March 06, 2009
"Print Pros Reboot for Digital"
Wednesday, March 04, 2009
Back to basics
Wednesday, February 25, 2009
News Digital Media recently announced that the company is now the exclusive online sales representative in Australia for six New Corp international websites: The Wall Street Journal, MarketWatch, Barron’s, The Times of London, The Sun, The New York Post.
Ed Smith, NDM Chief Commercial Officer, says that with the WSJ, The Times business pages, and NDM’s recently re-launched Australian Business website, NDM has one of the most attractive online business offerings in the market. I’ve heard comments that NDM would not be the first place buyers think of to go for a business audience and maybe News Corp should have considered other sales channels. To that I’d say Fairfax isn’t the first place I’d go for baby/mum/parenting audience (e.g. Essential Baby), or entertainment (e.g. The Vine) either. I’ve got no issues with what News are doing, but are we moving away from the days when publishers were known for doing a good job of delivering specific audiences? Is it simply becoming more and more of a numbers game of positioning themselves to reach as broad an audience as possible? Are publishers shoring themselves up to compete more aggressively against the performance networks this year? I don’t know how a salesperson can effectively sell 40 or 50 websites – which all the big publishers have their salespeople doing. This is one of the reasons I think “traditional” media reps who have been selling specific properties will have no problems expanding their offering to online and doing a hell of a good job of selling it. While there will always be a place for performance campaigns, I’d like to think the industry’s current love affair with performance and media planning by spreadsheet will cycle back to the basic premise that we’re buying and selling audiences – “people.” Not numbers.
10 things that matter
Wednesday, February 25, 2009
Recent Posts
- New blog - "Digital Media Training"
- Facebook videoconferencing
- Upping the ante in the social media wars
- First looks at Google+
- Best practice Facebook pages for Beauty brands
- Building your business with Facebook pages
- Social media brings Barbie and Ken together again!
- A new way to view your social media
- Group buying sites harness the power of social commerce
- Engaging with Beauty Consumers Online
Tags
- ad spend (5)
- adserving (1)
- agency (6)
- AIMIA (1)
- blogs (1)
- brand (6)
- creative (3)
- display (2)
- ecommerce (1)
- economy (9)
- elearning (2)
- Facebook (1)
- informal learning (1)
- internet (2)
- iPad (2)
- magazines (19)
- marketer (22)
- measurement (11)
- media (12)
- media buying (4)
- media sales (8)
- mobile (2)
- networks (1)
- newspapers (10)
- paid content (1)
- performance (2)
- publishers (18)
- research (8)
- retail (2)
- search (4)
- SME (3)
- social learning (2)
- social media (43)
- social media, brand, marketer (1)
- standards (2)
- strategy (2)
- targeting (2)
- tracking (3)
- training (7)
- trends (5)
- TV (2)
- twitter (13)
- viral (2)
Comments
Post has no comments.