Digital Chameleon Blog
Develop a reporting scorecard
Wednesday, September 29, 2010
Advertisers new to online will often ask how much traffic a campaign should drive to their site. Once you get beyond looking at CTR’s and focus on the “right” measurements, you’ll see that site traffic is irrelevant (unless, of course, the campaign objective is simply to drive traffic!). More
What's adserving?
Wednesday, September 22, 2010
Planning your social media strategy - understand your audience
Monday, September 20, 2010
Online advertising tracking tools
Wednesday, September 15, 2010
When planning an online advertising campaign, there is a great variety of anticipated actions that we can measure - and we need to make sure everyone involved is in agreement as to the measure of “success” in each campaign. Only by doing this can we ensure we’re keeping our eye on the ball during campaign implementation and tracking. More
Planning your social media strategy
Thursday, September 09, 2010
Digital media sales proposals
Wednesday, September 08, 2010
Because of the speed at which media planning and buying happens these days (especially online/digital), we’ve showed you the ultimate planning/buying process and the main steps that should be followed assuming there is enough time. Of course this compressed timeframe adds pressure to the sales effort and the traditional notions of pre-sales activity (doing some vertical industry research on the advertiser and their competitors, etc) falls by the wayside and we find media companies providing the trade with things such as online media centres where ratecards are often found; enewsletters that highlight the latest opportunities and maybe some case studies; and maybe even some research on who the audience is, how they use the site, how often they visit, etc. More
The online media planning and buying process
Wednesday, September 01, 2010
Once an agency receives a campaign brief from a client, depending on the structure of the agency, a planner will write a strategy document based on consumer insights and distribute it to the media team(s); or an account director or media director may get the brief and develop a (media) strategy. Tools such as Roy Morgan or Panorama are used in the channel planning process to determine which media channels to include in the plan based on target audience use. More
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Recent Posts
- New blog - "Digital Media Training"
- Facebook videoconferencing
- Upping the ante in the social media wars
- First looks at Google+
- Best practice Facebook pages for Beauty brands
- Building your business with Facebook pages
- Social media brings Barbie and Ken together again!
- A new way to view your social media
- Group buying sites harness the power of social commerce
- Engaging with Beauty Consumers Online
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