Digital Chameleon Blog
Who buys digital media?
Wednesday, August 25, 2010
How digital media is different
Wednesday, August 18, 2010
Challenges of buying and selling digital media
Wednesday, August 11, 2010
Your social media program should have clear objectives
Tuesday, August 10, 2010
I'm sharing my latest column for Beauty Directory with you here - More
Online audience measurement - it's apples and oranges
Wednesday, August 04, 2010
As accountable as the online medium is - there is currently no industry standard for measuring size of audience or “reach” or the online equivalent of a “TARP,” “GRP,” “circulation,” etc. While most will agree that all media measurement systems are flawed in some way, the traditional media have at least agreed on what their mode of measurement is. While there are some who believe the online/digital medium shouldn’t try to retrofit itself into a comparison with existing (flawed) offline metrics, others believe online/digital won’t see its full potential as an advertising medium until advertisers can compare it alongside other channels they’re familiar with. More
Conde Nast transforms itself
Tuesday, August 03, 2010
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Recent Posts
- New blog - "Digital Media Training"
- Facebook videoconferencing
- Upping the ante in the social media wars
- First looks at Google+
- Best practice Facebook pages for Beauty brands
- Building your business with Facebook pages
- Social media brings Barbie and Ken together again!
- A new way to view your social media
- Group buying sites harness the power of social commerce
- Engaging with Beauty Consumers Online
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