Digital Chameleon Blog
Tips for planning a social media strategy
Wednesday, July 21, 2010
I've started a monthly column for Beautydirectory.com and will share the first one with you here: More
Accountable AND sustainable
Wednesday, July 14, 2010
We hear a lot about "the flight to accountability," and the benefits of the online medium for advertisers. Many of our clients are selling cross-platform solutions – i.e. a newspaper, magazine, TV, radio brand as an integrated solution. How often we are asked the question, “How do we compete with the performance networks?” The answer is you don’t. More
Do you know who you're selling?
Wednesday, July 07, 2010
Do you know your audience?
If you’re selling a cross-platform brand, can you articulate the
differences between your online/offline audiences? Are they different
people? How many of them consume all of your products v. simply via one
channel? How do they use the different channels? Do the demographics
skew differently for your online v. print Entertainment sections? Have
you gone beyond demographics online to understand the psychographics
(or at least the interests and behaviours) of your audience? More
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Recent Posts
- New blog - "Digital Media Training"
- Facebook videoconferencing
- Upping the ante in the social media wars
- First looks at Google+
- Best practice Facebook pages for Beauty brands
- Building your business with Facebook pages
- Social media brings Barbie and Ken together again!
- A new way to view your social media
- Group buying sites harness the power of social commerce
- Engaging with Beauty Consumers Online
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