Digital Chameleon Blog
Friction between online advertising buyers and sellers
Wednesday, June 30, 2010
Something troubling that we're seeing in our training sessions is increased annoyance on the part of online media sales reps with agencies – almost to the point of animosity. It seems to come from frustration, and not understanding how to work with agencies due to cumbersome structural issues on both sides. And I know the agency side has its issues with reps as well. More
Is your staff skilled up for digital?
Wednesday, June 23, 2010
DIgital is still growing and shows no sign of stopping. Media owners and agencies are sorting the integration of digital with other media platforms. While many companies "trimmed" training budgets during the GFC, equipping your staff with the knowledge they need to adapt to the ongoing changes in media and marketing (and their jobs) goes beyond typical training. We're not talking about another Time Management course that no one has the time to attend. We're talking about the strategic cultural and organisational shift that has to take place in your business in order to compete moving forward. More
Should we be looking beyond media for good online salespeople?
Wednesday, June 16, 2010
What should an interactive magazine be?
Wednesday, June 09, 2010
What is media any more?
Wednesday, June 02, 2010
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