Digital Chameleon Blog

Nielsen launches upgraded NetView panel

Thursday, August 27, 2009

In its first step toward a standard currency for online, Nielsen has unveiled a new and improved Netview panel in Australia.  The process started two years ago when the IAB started the conversation and since then Nielsen has responded to the industry and has been working with the IAB and MFA on the road to a standard currency that has wide industry support.   More

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