Digital Chameleon Blog

Are you a "super chameleon"?

Thursday, June 25, 2009

Digital Chameleon is all about adapting to the continual changes in digital media... sort of like this. Happy Friday More

Reader generated content can work for magazines

Tuesday, June 23, 2009

Dell's made $3million on Twitter... so far

Saturday, June 20, 2009

$3 million isn't much more than a rounding error for Dell, but it's not bad for an effort that cost basically nothing. More

Consumers value relevant targeted ads

Monday, June 15, 2009

A May, 2009 survey of more than 7,000 users of News Digital Media’s news, sport, entertainment, search and shopping sites found a strong opportunity exists for targeted advertising online in Australia. More

Display advertising drives search behaviour

Sunday, June 14, 2009

The day the media died

Wednesday, June 10, 2009

Newspaper publishers meet about paid content

Tuesday, June 09, 2009

"Models to Monetize Content" was a "secret" session held at a hotel in a "drab" Chicago suburb recently by top US newspaper publishers including the NY Times, E.W. Scripps, Hearst, Advance, Gannett, and others. More

New York Times asks readers what to tweet

Monday, June 08, 2009

The new "social media editor" at the NY Times has asked readers of their Twitter feed how they'd like the publication to use it. More

New Yorker cover drawn with iPhone app

Thursday, June 04, 2009

Have a look at this video - the artist used the iPhone application called Brushes to create cover illustration for New Yorker magazine. Read more here. More

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